Category Archive

By Frank Mengert As we navigate through the digital era, it’s clear why a growing number of employees prefer interactive communication methods. Digital dependency among workers is one reason why conventional methods of disseminating information about employer-sponsored benefits might not capture their attention. Today, numerous organizations have shifted towards more innovative and engaging strategies to digest important details about benefits …

There’s a common statement in business that says, “Eventually, all products gravitate to commoditization.” In other words, most products become “me too” products over time. If you’re selling a hammer or toothpaste or light switches, eventually all the players in that industry have very similar products. This can be a challenge because it makes it harder and harder to sell …

By Shiela Mie Legaspi, President — Cyberbacker The workplace has changed forever in the wake of the COVID-19 pandemic, and more teams include remote members than ever. According to statistics, 27 percent of American workers occupy remote positions and projections suggest that 36.2 million Americans will serve in remote roles by 2025. In the traditional in-person workplace, seeing someone sitting …

By Thomas Mustac, Publicist — Otter PR  Whether within a business or on a global scale, a crisis can be a defining moment for any business. How they handle said crises can make or break the organization.  We live in a digital age where every crisis — and every response —  is broadcast through social media, often in real-time. As …

By Craig Goodliffe, CEO & Founder — Cyberbacker In the wake of a transformative shift towards remote work, the landscape of the traditional office has undergone a profound metamorphosis. Beyond the pixels that fill our screens lies a deeper narrative woven with the aspirations, well-being, and growth of the individuals working within this digital realm.  As organizations navigate the intricacies …