By Jamie Kightley Now is not the time to worship AI but reinforce the most powerful tool in any PR and Marketing professional’s arsenal, the human brain! At a time when the use of AI for content creation is on the rise, PR and Marketing professionals mustn’t forget that the most powerful content creation tool is the human brain. In …
How to Use Social Media to Build a Personal Brand
By Brady Aker When creating a personal brand, there are many questions to consider. In my experience, these questions include, but are not limited to, the following: Who is your target audience? Who is your competition? How do you make your brand unique? What is the goal of your brand? And what is the single most important thing that your …
Mastering Your Personal Brand with Social Media
By Allison Finkl Have you ever googled yourself? To my surprise, not everyone googles themselves. Maybe I am just a bit self-centered, but the statistic still shocked me. A couple years back, I decided to Google myself to see what future employers might find. To my dismay, I discovered that they would perceive me as a 12-year-old star soccer player …
7 Quick Tips to Help You Create Your Personal Brand
Did you know that 50% of the people who Google themselves aren’t happy with the results? It’s true! Why is that? It’s because those people didn’t do a good job building a personal brand and managing their online reputation. Today, I’m going to share a 7-step program you can use to build and establish a powerful personal brand. Some of …